If you know me from college then you would not be surprised by the name of this company. To briefly sum it up, I have a highly conceptual brain and I love Talking Heads.
****** Quick side note: do yourself a favor and watch the entire video linked to "Talking Heads" ******
House As Field is a hybrid concept.
Let's dive into this - we understand the concept of a house and we understand the concept of a field.... what would a house as a field be? How can we understand that? Bear with me here - The house is the field unto which we grow our lives. We rely on the house as safety, comfort, entertainment, shelter, etc. Products fill these purposes. The products are planted/placed within the house… as the field. We must nurture our crops/products to create a home. By planting products into our house and into our lives we are curating and cultivating a home.
I know - it's a big chunk to wrap your head around. Imagine living in my brain every day!
After all is said and done - I've come to enjoy the abbreviation "HaF" and look forward for that to become the brand of the company.
Want to discuss hybrid concepts?! I am your girl! Shoot me an email - firstname.lastname@example.org